Mobile service provider T-Mobile recently launched a highly innovative crowdsourced coverage maps platform that is a direct challenge to faulty predictive coverage maps that have long been boasted by other providers.
The first of its kind customer-verified service map aims to expose areas of poor reception and is a definite bet on the usability of the provider's service, as it will act as a real-time map of authentic consumer experiences.
This is an intelligent marketing tactic as it marks one of the first public recognitions from mobile service providers that they must work just as hard to keep customers, rather than tempt them with low prices on plans and hardware. T-Mobile's crowdsourced coverage maps go a long way in terms of convincing the consumer the company understands that transparency around everyday usability is massively important.
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