Walkers' Snack Vending Machine Trades Tweets for Potato Chips
Laura McQuarrie — August 30, 2014 — Lifestyle
References: twitter & prexamples
Walkers (known as Lay's in the US) combined a snack vending machine with a bus stop and Twitter. The result? An interactive bus advertisement that dispenses a bag of potato chips when you sent it a tweet.
The unique vending machine was introduced as part of the Walkers 'Do Us a Flavor' promotion, which aims to narrow down the six finalists. In the running this year in the UK are flavors like: Steak Fajita, Chicken Curry, Pulled Pork in Sticky BBQ Sauce, Ranch Raccoon, Cheesy Beans on Toast and Hot Dog with Tomato Ketchup. The @Walkers_busstop will dispense 260 chip bags daily, encouraging the public to try out these unusual potato chip flavors and vote for the best ones online.
The unique vending machine was introduced as part of the Walkers 'Do Us a Flavor' promotion, which aims to narrow down the six finalists. In the running this year in the UK are flavors like: Steak Fajita, Chicken Curry, Pulled Pork in Sticky BBQ Sauce, Ranch Raccoon, Cheesy Beans on Toast and Hot Dog with Tomato Ketchup. The @Walkers_busstop will dispense 260 chip bags daily, encouraging the public to try out these unusual potato chip flavors and vote for the best ones online.
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