This Walkers Promotion Offers Free Paramount+ Trials
Michael Hemsworth — August 6, 2022 — Marketing
References: walkers & talkingretail
This Walkers promotion is being launched to coincide with the arrival of the Paramount+ streaming service in the UK and provide consumers with a way to give it a try.
The promotion only requires shoppers to purchase a savory snack to enjoy a one-month trial of the streaming service. The promotion includes specially marked packs that highlight the various content options available including Star Trek, Mission: Impossible and The First Lady. The campaign could help to bolster subscription numbers for Paramount+, while also encouraging purchase of Walkers.
Walkers Max Senior Brand Manager Jonathan Roberts spoke on the new Walkers promotion saying, "We know screen time is the largest snacking occasion and, as the most-loved crisp brand, we are perfectly placed to cater to this demand. Our partnership with Paramount+ is the ideal opportunity for retailers to tap into snacking occasions like ‘big night in’ and increase sales by offering customers a free month-long subscription to the streaming service.”
The promotion only requires shoppers to purchase a savory snack to enjoy a one-month trial of the streaming service. The promotion includes specially marked packs that highlight the various content options available including Star Trek, Mission: Impossible and The First Lady. The campaign could help to bolster subscription numbers for Paramount+, while also encouraging purchase of Walkers.
Walkers Max Senior Brand Manager Jonathan Roberts spoke on the new Walkers promotion saying, "We know screen time is the largest snacking occasion and, as the most-loved crisp brand, we are perfectly placed to cater to this demand. Our partnership with Paramount+ is the ideal opportunity for retailers to tap into snacking occasions like ‘big night in’ and increase sales by offering customers a free month-long subscription to the streaming service.”
Trend Themes
1. Promotional Bundle Offerings - Brands can offer complementary trial periods of streaming services with their products to incentivize sales and subscriptions.
2. Cross-industry Partnerships - Collaborations between snack brands and streaming services can potentially lead to increased customer engagement and revenue for both parties.
3. Targeted Marketing Campaigns - Campaigns that highlight specific content options can attract niche audiences and build brand loyalty among consumers.
Industry Implications
1. Snack Food Industry - Snack brands can explore partnerships with various entertainment services to provide customers with value-added offerings to increase sales and brand loyalty.
2. Streaming Services Industry - Streaming services can collaborate with snack brands to expand their customer base and offer unique promotions to increase customer acquisition and retention.
3. Marketing and Advertising Industry - Marketing agencies can help snack and streaming brands to execute targeted brand campaigns that create new revenue streams and customer acquisition opportunities.
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