Agency TheOr is taking a provocative approach to encouraging people to protect and preserve the natural world with its Planet-Saving Screen Savers. To bring attention to the fact that devices use 10 times the amount of power on standby mode versus in sleep mode, TheOr created more than a dozen images that can be used as action-provoking screensavers to encourage people to switch off their laptops and TVs when not in use.
The unconventional screensavers include "not-so-scenic" images of animals that have perished and buildings being demolished, each of which serves as a cue to turn off devices, reserve energy and support the well-being of the planet. These downloads come with instructions for applying these screensavers, and TheOr encourages sharing so that others can take action.
What Makes This Trend Stand Out
- Eco Screensavers
- Provocative screensavers designed to encourage energy conservation and support the well-being of the planet.
- Switching Off Devices
- Promoting the habit of turning off devices when not in use to reduce energy consumption and preserve the natural world.
- Action-provoking Screensavers
- Screensavers featuring impactful images to inspire individuals to take action in conserving energy and protecting the planet.
Sectors Adopting This
- Advertising & Marketing
- Opportunities for agencies to create innovative campaigns that encourage eco-friendly habits through unconventional screensavers.
- Technology
- The development of energy-saving features and settings in devices to promote the switch-off behavior and minimize standby power consumption.
- Environmental Conservation
- Collaboration between environmental organizations and tech companies to raise awareness on the environmental impact of device usage and encourage sustainable practices.
