China's panda program aims to unify man with nature and to keep to this theme, it has put 50 Chengdu 'Panda Cabs' on London roads, just in time for the Olympic Games.
With black and white print adorning 30 of these adorable taxicabs and animated panda cartoons slapped onto the side of the remaining 20 cars, they will run through tourist areas like Picadilly Circus and the Marble Arch. Some drivers have already seen increased business since touring their patterned vehicle through London!
By leveraging the massive traffic attracted by the Games, Chengdu, home to the giant pandas, hopes this campaign will in turn increase tourism to China. However, its ultimate motive is to educate the public on conserving the endangered panda species. In choosing to do so at a sporting event that echoes similar values of unity and friendship, it could not have picked a better place.
Bear-Patterned Olympic Taxis
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Future Festival & Malcolm Gladwell - Early Bird Deadline
Expressive Animal Confections
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