Sea Shepherd is a conversation society dedicated to protecting marine animals like the sharks and seals illustrated in their new ad campaign.
The two images in the campaign are shocking, disturbing and powerful, showing the slaughtering of sharks and seals within their natural habitat. The animals look like they are literally crying out for help. Created by advertising agency Heads in Rio de Janeiro, Brazil with Fernando Maciel as Art Director, the Sea Shepherd ads emphasize the importance of the non-profit work done by the marine conservation organization.
Even if you've never thought about the harm done to animals like seals and sharks, it will be hard to continue ignoring the negative effects of modern society after seeing the new Sea Shepherd campaign.