In the latest wildlife campaign by WWF Denmark, a series of posters was released with a series of animals showing their despair at the mass destruction of natural resources and deterioration of natural habitats on our planet.
The phrase "what on earth are we doing to our planet?" is written in bold on the images, making the viewer ask themselves the same question as they ponder the visual anguish of beloved animals. A lion, a polar bear and a chimpanzee are the main headliners of this advertising campaign, each displayed with their hands covering their eyes as though they are embarrassed or too afraid to see what is happening around them.
As this WWF wildlife campaign subtly points out though, we can only blame ourselves for our impact on our planet.