Ecosia Plants Trees for Kate Winslet Narrated Documentary
Glenn Mandel — September 17, 2021 — Social Good
References: eating2extinction & thesocialmediamonthly
Ecosia, the not-for-profit search engine which uses advertising profits to plant trees, is planting 10,000 trees as part of a partnership with the new environmental documentary, Eating Our Way to Extinction. Narrated by Academy Award-winning actress Kate Winslet, the new documentary aims to shine a light on the true impact our food habits have on the planet in an effort to inspire millions of people to embrace a plant-based diet.
Ecosia has helped finance the documentary, produced by Broxstar Productions, which sends a simple but impactful message by uncovering hard truths and addressing, on the big screen, the most pressing issue of our generation – ecological collapse. As part of this partnership, Ecosia will plant 10,000 trees which will help sequester double the amount of carbon created by the production of the documentary.
Image Credit: Ecosia
Ecosia has helped finance the documentary, produced by Broxstar Productions, which sends a simple but impactful message by uncovering hard truths and addressing, on the big screen, the most pressing issue of our generation – ecological collapse. As part of this partnership, Ecosia will plant 10,000 trees which will help sequester double the amount of carbon created by the production of the documentary.
Image Credit: Ecosia
Trend Themes
1. Eco-documentaries - Documentaries with an environmental focus and message are becoming increasingly popular, creating opportunities for partnerships with eco-friendly businesses.
2. Plant-based Diets - As more and more people become aware of the environmental impact of meat-based diets, there is an opportunity for businesses that focus on plant-based products to grow.
3. Eco-friendly Funding - The success of Ecosia's partnership with Broxstar Productions demonstrates the potential for not-for-profit and eco-friendly companies to finance environmentally-focused content.
Industry Implications
1. Film and TV - The film and television industry can capitalize on the growing popularity of environmentally-conscious documentaries and explore partnerships with eco-friendly companies.
2. Food and Beverage - As more people embrace plant-based diets to reduce their environmental footprint, there is potential for growth in the plant-based food and beverage industry.
3. Search Engines - Ecosia's success as a not-for-profit search engine that uses ad profits to fund environmental projects shows the potential for similar eco-friendly search engine platforms to emerge.
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