Reigning Champ has partnered with Tokyo-based graphic artist Face Oka for Earth Month '23 to create a collaborative capsule collection in support of endangered wildlife and their habitats around the world. The collaboration focuses on three wild cat species native to Canada and Japan: the Canada Lynx, Iriomote Wild Cat, and Pallas's Cat, which serve as this year's Earth Day mascots.
The special capsule includes a 'Save Earth & Friends' midweight graphic T-shirt and a Nalgene water bottle, both featuring Face Oka's unique, comical illustrations. Reigning Champ will donate 10% of all sales from this collection to Panthera, a leading organization dedicated to protecting and defending the world's 40 species of wild cats and their natural habitats.
The Reigning Champ x Face Oka Earth Day Pack is available exclusively through Reigning Champ retail stores and reigningchamp.com.
Key Themes Behind This Trend
- Wildlife Conservation Fashion
- Opportunity for fashion brands to create more eco-friendly and sustainable collections in support of wildlife conservation.
- Charity Collaborations
- Opportunity for brands to partner with charitable organizations and donate a portion of profits towards a cause.
- Graphic Illustration Merchandise
- Opportunity for brands to collaborate with graphic artists to create unique merchandise that gives back to a cause.
Where This Applies
- Fashion
- The fashion industry could incorporate eco-friendly and sustainable materials in clothing production as part of a wildlife conservation campaign.
- Nonprofit/charitable
- Nonprofit organizations can partner with fashion brands to produce merchandise in support of wildlife conservation campaigns.
- Art and Design
- The art and design industries can collaborate with brands to create unique, whimsical illustrations that can be used on merchandise in support of wildlife conservation campaigns.
