This year, social good trends seemed to make a bigger splash than ever before. With many social good campaigns going viral, the amount of exposure these efforts gained is heartening.
This year, the shift seemed to move from an emphasis on shock marketing to an approach that focused on entertainment or mockery. Many viral parodies were successful not only in making a point, but reaching a huge amount of people in a short amount of time. This approach is not only great in terms of reach, but avoids alienating those who receive the message.
Feminism and marriage equality were two extremely popular causes this year, with many successful and controversial campaigns making the rounds.
For more information on leading Social Good Trends, check out Trend Hunter's Social Good Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
