A series of street sign ads by the Government of Bahia aims to stop smartphone use while driving by placing Internet icons on signs. The government worked with Brazilian ad agency Leiaute Propaganda in order reduce the number of phone-related driving deaths. Each ad replaces important sign symbols with email or social network symbols. To accompany this visual, the ads demand that "When you [are] driving, be driving."
Though the ads were intended to be somber, the results are quite humorous. In one print ad, the Facebook logo replaces the number on a speed limit sign. The resulting image looks as if it were demanding that you to go at the speed of Facebook. Another ad implies that you should watch for passing tweets, since the Twitter logo replaces the pedestrians on a crosswalk sign.
A Safe Driving Campaign Incorporates Social Media Icons with Signs
Alexander Lam — June 14, 2013 — Marketing