A series of street sign ads by the Government of Bahia aims to stop smartphone use while driving by placing Internet icons on signs. The government worked with Brazilian ad agency Leiaute Propaganda in order reduce the number of phone-related driving deaths. Each ad replaces important sign symbols with email or social network symbols. To accompany this visual, the ads demand that "When you [are] driving, be driving."
Though the ads were intended to be somber, the results are quite humorous. In one print ad, the Facebook logo replaces the number on a speed limit sign. The resulting image looks as if it were demanding that you to go at the speed of Facebook. Another ad implies that you should watch for passing tweets, since the Twitter logo replaces the pedestrians on a crosswalk sign.
Social Media Street Sign Ads
More Stats +/-
Heroic Beard Ads
Carbonated Insult Ads
Cinematic Travel Posters
Dictatorial Trash Ads
Bizarre Newspaper Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
A Safe Driving Campaign Incorporates Social Media Icons with Signs
- By: Alexander LamJun 14, 2013