It’s no surprise that more and more voices condemn consumerism and the insatiable need of buying new clothing, new shoes, new cars and generally, every new product promoted by media and companies. It is, however, a big surprise when a brand that’s selling consumer goods encourages its customers to stop buying. This is the case with the minimalist brand of leather goods Clean Everything, which offers a range of bags and wallets built from a single piece of leather and one or two studs. The message is crystal clear: life can be simple.
According to the company's philosophy, everything starts with the cleaning – the old things that we don’t use have to go because they are wasting our energy and space. Second thing to do is buy only the things necessary for daily life; look for functionality, good design and natural materials. The limited number of elements used to build the Clean Everything products give them a unique origami-like appearance and allows an opened and friendly interaction with their user. The products last longer because there are no stitching, zippers or linen to collapse.
Last but not least, the minimalist branding showing the ‘cleaneverything’ message embossed on the back of the product is more like a reminder than a means for marketing purposes. Take a look at the billfold and stitch-less wallets and bags the company has designed and embrace simplicity in your life.