In another heart-wrenching campaign from animal activist group Sea Shepherd, ocean creatures are seen being wringed out. The sad creatures are portrayed being twisted like towels with the tagline suspended below in a droplet. The ads have a simple message that reads "How far can we take it?"
The campaign is an effort to stop the illegal killing of whales and the slaughter of seals. According to the print ads, 450,000 seals are killed every year and 25,000 whales are illegally hunted annually. Each ad implies that we are perilously straining our ocean’s resources through overfishing and illegal hunting.
Developed by ad agency ‘Heads’ from Rio de Janeiro, the ads evoke strong emotions. The tortured expressions of the dying computer-generated animals were strongly emphasized to help the viewer empathize.
More Stats +/-
Panda Death Shockvertising
Disturbing Marine Life Ads
Violently Harpooned Ads
Sleek Sea-Inspired Speakers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
A Disturbing Sea Shepherd Campaign as Ocean Creatures Being Twisted
- By: Alexander LamJun 3, 2013