Although most people have compassion for various causes, it can be a chore to actually help those causes in more concrete ways; this is where theses examples of gamified giving come into play (literally and figuratively). They are fun platforms that make the exercise of active generosity more fun and engaging, so that people are compelled to donate money or time because they want to, not because they should.
As the ice bucket challenge shows, gamified giving provides an activity to get behind that spurs on the passion for a specific group or cause. It is this level of interaction that makes gamified giving so much more effective than appeals to the heart through traditional ad campaigns.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 95%
Freshness 8%
