FoodShareFilter is the first Instagram supportive app that raises money for charity. Created by El Salvadorian charity Manos Unidas, FoodShareFilter is a paid app from which the proceeds go toward supporting one of its agricultural programs.
Available through Google Play and the Apple Store in both Spanish and English, the FoodShareFilter, designed by DDB Spain, applies a message about their mission against world hunger and publishes it to Instagram.
FoodShareFilter is an interesting combination of social media and social good, with several social good social media games popping up recently as well, and at the very least a good way to get their brand name out there and raise money while providing a service many individuals are accustomed to paying for.
Manus Unidas website
Manos Unidas on Facebook (Spanish)
Manos Unidas on Twitter (Spanish)