To increase awareness about Chile's homeless population, the Fundación Gente de la Call (Foundation for Street People) set up a crane game. The somber game featured a diorama of homeless figurines, which people could attempt to rescue if they put a coin into the machine.
From the looks of it, the crane game was impossible, but this was a strong part of what makes the machine's message so powerful. After a while of playing, the machine would release a card that read: "A coin doesn't get anyone off the streets." Although the machine may leave people feeling frustrated and helpless, it's likely a message they won't forget the next time they encounter someone in need of aid on the streets.
What's Driving This Trend
- Homeless Awareness Vending Machines
- Develop claw machines that educate users about homelessness.
- Interactive Public Awareness Campaigns
- Create street machines that use gameplay to spread social messages.
- Social Justice Messaging Through Play
- Design gaming experiences that inspire users to take action towards creating a just society.
Who This Affects Most
- Arcade Game Industry
- Partner with nonprofits and foundations to create compelling educational gaming experiences.
- Nonprofit Fundraising Sector
- Incorporate educational interactive experiences in fundraising events.
- Advertising and Marketing Industry
- Create interactive ad campaigns that highlight social injustices and inspire change.
