This Claw Vending Machine Delivers a Message About the Homeless
Laura McQuarrie — January 7, 2015 — Social Good
References: gentedelacalle.cl & creativeguerrillamarketing
To increase awareness about Chile's homeless population, the Fundación Gente de la Call (Foundation for Street People) set up a crane game. The somber game featured a diorama of homeless figurines, which people could attempt to rescue if they put a coin into the machine.
From the looks of it, the crane game was impossible, but this was a strong part of what makes the machine's message so powerful. After a while of playing, the machine would release a card that read: "A coin doesn't get anyone off the streets." Although the machine may leave people feeling frustrated and helpless, it's likely a message they won't forget the next time they encounter someone in need of aid on the streets.
From the looks of it, the crane game was impossible, but this was a strong part of what makes the machine's message so powerful. After a while of playing, the machine would release a card that read: "A coin doesn't get anyone off the streets." Although the machine may leave people feeling frustrated and helpless, it's likely a message they won't forget the next time they encounter someone in need of aid on the streets.
Trend Themes
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Homeless Awareness Vending Machines — Develop claw machines that educate users about homelessness.
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Interactive Public Awareness Campaigns — Create street machines that use gameplay to spread social messages.
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Social Justice Messaging Through Play — Design gaming experiences that inspire users to take action towards creating a just society.
Industry Implications
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Arcade Game Industry — Partner with nonprofits and foundations to create compelling educational gaming experiences.
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Nonprofit Fundraising Sector — Incorporate educational interactive experiences in fundraising events.
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Advertising and Marketing Industry — Create interactive ad campaigns that highlight social injustices and inspire change.
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