We have seen friends getting together and carpooling to work, even some governments have created carpooling lanes to reduce the amount of cars on the road; Carpooling.com takes this initiative one step further and brings it to the twenty-first century.
Creating a website connected with social media outlets like Facebook and Twitter, the brand is helping to connect people who might not originally know one another. Set up much like a dating service, the company brings together people who work in similar areas with similar interests. This site is targeted to almost every country in Europe and ushers in a new way to approach car pooling. The aim of the game is to reduce fuel emissions and save money.
Contact Information
Carpooling.com website
Carpooling.com Facebook
Carpooling.com Twitter
Key Themes Behind This Trend
- Social Carpooling
- Opportunities for dating app companies to expand into the carpooling market.
- Hyper-targeted Commuting
- Opportunities for advertisers to use carpooling data for targeted campaigns to specific commuter groups.
- Virtual Networking
- Opportunities for professional networking sites to create virtual carpooling solutions for business professionals.
Where This Applies
- Transportation
- Disruptive innovation opportunity for transportation companies to partner with carpooling platforms to reduce fuel emissions.
- Online Dating
- Disruptive innovation opportunity for online dating companies to expand into the carpooling market.
- Advertising and Marketing
- Disruptive innovation opportunity for advertising and marketing firms to use carpooling data for hyper-targeted campaigns to commuter groups.
