Carpooling.com Brings Together Commuters in Europe to Lower CO2
Erin Fox — February 18, 2013 — Social Good
References: facebook & carpooling
We have seen friends getting together and carpooling to work, even some governments have created carpooling lanes to reduce the amount of cars on the road; Carpooling.com takes this initiative one step further and brings it to the twenty-first century.
Creating a website connected with social media outlets like Facebook and Twitter, the brand is helping to connect people who might not originally know one another. Set up much like a dating service, the company brings together people who work in similar areas with similar interests. This site is targeted to almost every country in Europe and ushers in a new way to approach car pooling. The aim of the game is to reduce fuel emissions and save money.
Contact Information
Carpooling.com website
Carpooling.com Facebook
Carpooling.com Twitter
Creating a website connected with social media outlets like Facebook and Twitter, the brand is helping to connect people who might not originally know one another. Set up much like a dating service, the company brings together people who work in similar areas with similar interests. This site is targeted to almost every country in Europe and ushers in a new way to approach car pooling. The aim of the game is to reduce fuel emissions and save money.
Contact Information
Carpooling.com website
Carpooling.com Facebook
Carpooling.com Twitter
Trend Themes
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Social Carpooling — Opportunities for dating app companies to expand into the carpooling market.
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Hyper-targeted Commuting — Opportunities for advertisers to use carpooling data for targeted campaigns to specific commuter groups.
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Virtual Networking — Opportunities for professional networking sites to create virtual carpooling solutions for business professionals.
Industry Implications
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Transportation — Disruptive innovation opportunity for transportation companies to partner with carpooling platforms to reduce fuel emissions.
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Online Dating — Disruptive innovation opportunity for online dating companies to expand into the carpooling market.
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Advertising and Marketing — Disruptive innovation opportunity for advertising and marketing firms to use carpooling data for hyper-targeted campaigns to commuter groups.
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