We have seen friends getting together and carpooling to work, even some governments have created carpooling lanes to reduce the amount of cars on the road; Carpooling.com takes this initiative one step further and brings it to the twenty-first century.
Creating a website connected with social media outlets like Facebook and Twitter, the brand is helping to connect people who might not originally know one another. Set up much like a dating service, the company brings together people who work in similar areas with similar interests. This site is targeted to almost every country in Europe and ushers in a new way to approach car pooling. The aim of the game is to reduce fuel emissions and save money.