Now that the Internet is the main form of global communication, it's become much easier to bring attention to a cause. This is reflected in the activism trends of 2013, which mostly focused on efforts fueled by social media, such as posters showcasing real Google search results that identify a feminist stigma. Even activism that wasn't intended to grow roots on the web wound up receiving viral attention, such as the pollution protest stunt in Vancouver, which placed gigantic six-pack holders around famous fish sculptures in the city.
Another pattern observed in activism trends of the past year is creativity and lightheartedness. In 2013, the general consensus seemed to be that more people will pay attention to a cause if it's framed in a fun way, as seen with the pee-powered party campaigns.
To learn more about the direction activism is going in, check out our Activism Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
