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Pawfect Pets is an Interactive Site Revealing the Truth About Puppy Mills

 - May 30, 2013
References: & fastcocreate
There has always been a demand for dogs, but over the last few years that demand has increased exponentially to create even worse conditions for pet store pets; the Pawfect Pets website unveils the terrible truths that are often hidden behind closed doors. Pawfect Pets brings attention to puppy mills, a term many pet buyers are unaware of, or at least doesn't realize what it entails for the animals.

Created by Singapore-based animal welfare groups and digital agency Yolk, Pawfect Pets introduce prospective customers to the playful puppy they might meet in the store and then knocks them over the head with the conditions they suffer prior to arriving there.

Essentially, Pawfect Pets shows videos that capture the animal cruelty it ensures during its early weeks of life.