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29 Food-Related Publicity Campaigns

From Unexpected Drive-Thru Pranks to Poutine-Eating Contests

— October 27, 2014 — Marketing
Publicity campaigns are a great advertising strategy, especially when it comes to raising awareness of a product. This tactic tends to involve getting the public, rather than a targeted consumer's, attention in an entertaining way while also somehow integrating the product or service. Depending on where the stunt is staged, however, more specific segments of customers can be reached.

These publicity campaigns are all food-related. This either means the company doing the stunt is in the food industry, or it uses food to appeal to their hungry audience. For example, fashion-focused food trucks use the concept of a food truck to appeal to clothes shoppers. On the other hand, some publicity stunts are very direct with their messaging, such as tiny soda stands and asphalt-cooked meals. Others are using social media to increase engagement, like provocative social campaigns and tweet-fueled rickshaw rides.
3.3
Score
Popularity
Activity
Freshness
29
Charitable Sports Anthems
Charitable Sports Anthems
The New Shakira World Cup Anthem Also Promotes the World Food Programme
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28
Lava-Based BBQs
Lava-Based BBQs
Bompas & Parr Creative Studio Cook Steaks with Molten Lava
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27
Spontaneous Food Competitions
Spontaneous Food Competitions
Chungjungone's Stunt Turns Mall-Goers into Master Chefs
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26
Bread-Infused Yoga Spoofs
Bread-Infused Yoga Spoofs
This Video is a Funny Take on Subways' Controversial Chemical in Bread
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25
Fueling Food Campaigns
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
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24
Interactive Piglet Play Posters
Interactive Piglet Play Posters
The World's First Really Live Feed Teaches Compassionate Farming
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23
Felon Food Trucks
Felon Food Trucks
The Crazy Pyes Foot Truck Celebrates the Orange is the New Black Series
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22
Tweet-Fueled Rickshaw Rides
Tweet-Fueled Rickshaw Rides
Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location
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21
Sly Subway Station Menus
Sly Subway Station Menus
McDonald's Train Timetable Stunt is a Hit in Poland
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20
Food-Scented Cabs
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
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19
Cute Canine Snack Machines
Cute Canine Snack Machines
Bakers Have Created the World's First Vending Machine for Dogs
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18
Visiting Chef Pasta Ads
Visiting Chef Pasta Ads
The Sleepover Chef Spends the Night with New Yorkers and Cooks Them Pasta
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17
Unexpected Drive-Thru Pranks
Unexpected Drive-Thru Pranks
The McDrive Surprise Delivered a Funny April Fool's Prank
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16
Incredibly Speedy Fast Foods
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
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15
Fast Food Launchers
Fast Food Launchers
The Taco Cannon is Extreme Eating at its Finest
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14
Loyalty-Testing Burger Campaigns
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
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13
Provocative Social Campaigns
Provocative Social Campaigns
The Unzipped Truth Puts Spray Paint Questions on the Streets of NYC
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12
Customer-Attracting WiFi Campaigns
Customer-Attracting WiFi Campaigns
Mcdonalds Uses Funny WiFi Network Names to Attract Customers
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11
Tiny Soda Stands
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
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10
Music-Playing Fruit Campaigns
Music-Playing Fruit Campaigns
Artist 'J.views' Plays Music Using Fruits for This Grocery Store Ad
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9
Poutine-Eating Contests
Poutine-Eating Contests
This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
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8
Grocery-Covered Cars
Grocery-Covered Cars
The Tesco Car is Lined with Groceries
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7
Extra-Terrestrial Dining
Extra-Terrestrial Dining
Sushi in Space Promotes Out-of-This World Taste
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6
Imaginary Chocolate Lands
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
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5
Bacon-Fueled Motorcycles
Bacon-Fueled Motorcycles
Hormel Foods Promotes Its Black Label Bacon Line in a Badass Way
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4
Giant Fries Hotspots
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
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3
Edible Snowy Publicity Stunts
Edible Snowy Publicity Stunts
Miss Cakehead's 'Ice Cream Snow' is a Huge Hit in London
<
2
Fashion-Focused Food Trucks
Fashion-Focused Food Trucks
The Le Chateau Food Truck Brings Good Food to Toronto Fashion Week
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1
Surprise Grocery Store Operas
Surprise Grocery Store Operas
The Sacla' Stage Shopera Showcases an Impromptu Market Performance
<