To celebrate the release of the second season of the Orange is the New Black series, Netflix decided to create a humorous food truck called Crazy Pyes that will promote the show as well as serve free slices of chocolate pie and swirled ice cream to fans of the show.
The Crazy Pyes food truck is inspired by the Orange is the New Black character Suzanne, formerly known as Crazy Eyes, and her constant reference to chocolate pies and vanilla chocolate swirled ice cream. In the first season Suzanne was quoted saying the infamous line, "I threw my pie for you." The Crazy Pyes truck has already passed through Mexico City and plans to hit up several locations in New York City such as Brooklyn and Madison Square Park.
Key Themes Behind This Trend
- Branded Food Trucks
- Opportunity for companies to create unique and memorable experiences for marketing purposes using mobile food trucks.
- Tv-inspired Menus
- Opportunity for restaurants to create menus inspired by popular television shows and movies, such as the Crazy Pyes truck's chocolate pie and swirled ice cream.
- Fan Engagement Campaigns
- Opportunity for companies to engage with fans through interactive and experiential events, such as the Crazy Pyes food truck tour.
Where This Applies
- Entertainment
- Opportunity for entertainment companies to create unique and memorable experiences for fans through experiential campaigns, such as the Crazy Pyes food truck.
- Food and Beverage
- Opportunity for restaurants and food companies to create pop-up experiences or menus inspired by popular entertainment content, like the Crazy Pyes food truck's chocolate pie and swirled ice cream.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to create innovative and interactive campaigns, such as the Crazy Pyes food truck tour, that engage with consumers and promote brand awareness.
