While the washroom might not be the first thing that comes to mind when we discuss fashion, these bathroom editorials are opening up the ways in which photographers and designers are choosing to highlight a certain domestic aesthetic. The market has become over-saturated with luxury; some would even say that it has peaked. From this notion has evolved a shift towards a more realistic atmosphere where consumers would prefer to see a celebrity or model they can actually relate to.
Highlighting life at home, these bathroom editorials may sound sumptuous and erotic but for the most part they focus on showing a human side of the fashion industry. The ability for brands to glamorize a traditionally unglamorous room is an exercise in passion and expertise.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
