Instead of hitting the beach or even a pool, the people behind the Interview Magazine June July 2013 editorial decided to head to the bathtub to showcase some of the hottest swimsuits of the season. In a way, the intimate space makes the skin-revealing, curve-hugging designs much more sultry. This is accentuated by the fact that the photoshoot is rather dark. Not to mention that the bathtub forces model Frida Gustavsson into rather sensual poses.
The Interview Magazine June July 2013 editorial was shot by photographer Robbie Fimmano. The Swedish beauty was styled by Elin Svahn, who pulled pieces from the likes of Versace, Michael Kors and Tommy Hilfiger Collection. The sultry looks were perfected with tousled wet tresses and dewy skin by hair stylist Brent Lawler and makeup artist Karan Franjola.
Key Themes Behind This Trend
- Bathtub Editorials
- More brands can experiment with shooting editorials in unconventional locations for a fresh take on their products.
- Intimate Photoshoots
- Brands can consider more intimate photo and video shoots to showcase their products, for a more alluring and captivating experience.
- Sensual Marketing
- Marketing campaigns that lean into sensuality and intimacy can be successful in capturing consumer attention and creating brand buzz.
Where This Applies
- Fashion
- Fashion brands can explore unconventional and intimate photo and video shoots to showcase their products for a unique and captivating consumer experience.
- Beauty
- Beauty brands can leverage sensual marketing campaigns to connect with consumers, with a focus on the alluring and captivating aspects of their products.
- Entertainment
- Entertainment companies can unleash their creativity through unconventional and intimate photoshoots, creating a buzz around their brand and encouraging audience engagement.
