The Burger King 'What the French Fry' campaign playfully promotes the fast food franchise's new 'Satisfries,' a side that is reduced in fat to appeal to more health-centric individuals who still want that salty potato fix. Essentially, it involves giant fry-inspired hotspots that provide free wifi, cleverly renamed 'Wi-Fry' for passersby.
Dubbed #WTFF, the Burger King 'What the French Fry' campaign is currently taking over such bustling American cities as New York, Los Angeles and Chicago. These hotspots have been spotted and photographed all over these metropolises, all of which have been documented on the #WTFF tumblr page. Oh Gizmo raises a good point, "Burger King is [probably] hoping people will find creative ways to use the fries in the hopes that the campaign (or at least one of the shots) will go viral."