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35 Innovative TV Marketing Campaigns

From Superhero Simulation Games to Promotional Zombie Burgers

— December 28, 2014 — Marketing
In this age of technology and social media, capturing the attention of consumers for even a second can be challenging, but these innovative TV marketing campaigns are here to showcase how a little creative thinking can go a long way.

Going beyond traditional print ads and commercial campaigns, TV shows are turning to things like over-the-top publicity stunts and online engagements to generate consumer interest. Nowadays it takes more than a mere 30-second ad to capture viewer attention, people need to feel invested and involved in order to dedicate their time to watching a specific series over another. These innovative TV marketing campaigns are showcasing examples of how television shows are going that extra mile to stand out amongst their competitors.

From shows like The Walking Dead using zombie pranks as a promotional tool to TV shows that use platforms like Twitter and Instagram as a base for premieres, these marketing tactics are showcasing how television networks are using unexpected techniques as a means to generate buzz and awareness.
4.3
Score
Popularity
Activity
Freshness
34
Crowd-Sourced Commercial Concepts
Crowd-Sourced Commercial Concepts
Lincoln's #SteerTheScript Campaign Creates a Romantic Story
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33
Feline Friend-Finding Television Ads
Feline Friend-Finding Television Ads
This Freeview TV Ad will Warm Your Heart
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32
Reverse Psychology TV Ads
Reverse Psychology TV Ads
Actors Promote The Office with a Very Unusual Method
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31
Musical Flash Mobs
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
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30
Superhero Simulation Games
Superhero Simulation Games
This Interactive TV Promotion Turned People into City Defenders
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29
Zombie-Shooting Publicity Stunts
Zombie-Shooting Publicity Stunts
Wacky Promo From Loducca, Brazil for the Walking Dead TV Series
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28
Social Media Reality Shows
Social Media Reality Shows
@SummerBreak Will Broadcast Only Through Online Platforms
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27
Teaser TV Billboards
Teaser TV Billboards
A Giant Billboard for 'James M. McGill' Promotes the Breaking Bad Spinoff
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26
Online Sitcom Resurrections
Online Sitcom Resurrections
Arrested Development is Back with a Full New Season Only on Netflix
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25
TV Show Check-In Promos
TV Show Check-In Promos
The GetGlue App and Showtime Network Teams Up for Free Giveaways
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24
Social Celebrity Game Campaigns
Social Celebrity Game Campaigns
MTV Started a Virtual Facebook Hide-and-Seek with Steve Angello
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23
Blood Currency Shops
Blood Currency Shops
The Blood Store Trades Blood Donations for Walking Dead TV Show Merchandise
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22
Cinematic AR Stunts
Cinematic AR Stunts
FOX Spain's Augmented Reality Experience Wows TV Fans
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21
Couch Potato Reward Programs
Couch Potato Reward Programs
The Viggle App Rewards You for Watching TV Shows
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20
Compliant Beer Ads
Compliant Beer Ads
This Heineken Beer Commercial Stars Neil Patrick Harris Begging to Take a Sip
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19
Friendship-Testing Pranks
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
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18
Hashtag Conversation Visuals (UPDATED)
Hashtag Conversation Visuals (UPDATED)
The Second Jimmy Fallon Hashtag Skit Stars Jonah Hill
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17
Undead Television Pranks
Undead Television Pranks
The Thinkmodo Zombie Experiment NYC Video Scared Unsuspecting Residents
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16
Viral Vampire Television Marketing
Viral Vampire Television Marketing
The Strain TV Series Entices Viewers with Eerie & Dark Imagery
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15
Fictional Tyrant-Toppling Campaigns
Fictional Tyrant-Toppling Campaigns
Game of Thrones Fans Tweeted to 'Bring Down the King'
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14
Interactive Kill Count Apps
Interactive Kill Count Apps
'The Walking Dead Story Sync' Adds More to the Viewing Experience
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13
Celebrity Host-Tracking Apps
Celebrity Host-Tracking Apps
The Tonight Show Jimmy Fallon App Ensures You’re in the Know
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12
Terrifying Urban Zombie Pranks
Terrifying Urban Zombie Pranks
The AMC Walking Dead Hoax Terrorized Unsuspecting New Yorkers
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11
Social Media Inspired Programs
Social Media Inspired Programs
'Hatching Twitter' by Nick Bilton is Being Turned into a TV Series
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10
Tweeting TV Shows
Tweeting TV Shows
Jessica Alba Will Produce a Blog and Twitter-Based Television Program
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9
Instagram-Based TV Premieres
Instagram-Based TV Premieres
Adult Swim's 'Rick and Morty' Was Launched in Full on Instagram
<
8
TV Script Twitter Campaigns
TV Script Twitter Campaigns
The TNT Twitter Campaign for Mob City Gives us a Taste of the Show
<
7
Facebook-Guided TV Campaigns
Facebook-Guided TV Campaigns
The 'Suits Recruits' Social Media Experience is Launching
<
6
Virtual Reality Television Experiments
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
<
5
Augmented Reality Fantasy Experiences
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
<
4
Story-Focused Television Ads
Story-Focused Television Ads
The Sky TV Rialto Channel Campaign is Cleverly Entertaining
<
3
Terrifying Digital Billboards
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
<
2
Apocalypse-Ready Advertising
Apocalypse-Ready Advertising
The 'In Case of White Walkers' Cases are Located in Sweden
<
1
Promotional Zombie Burgers
Promotional Zombie Burgers
These Fake Human Flesh Burgers Celebrate the Walking Dead Premiere
<