Tana Makmanee
SVP, Research Services at Trend Hunter
Toronto, ON · Member since Aug 2012
3,463Published Articles
22.2MArticle Views
A graduate from the University of Toronto, I've learned that you really have to go after what you love to do, not what people 'think' you should do. I love to spend time with friends and family and absolutely love people with a sense of humor. I have an affinity for reality TV and can watch TikTok videos for hours on end.
I'm currently the SVP of Research Services here at Trend Hunter and I get to work with some of the world's top leading brands and help them in their innovation processes.
I'm currently the SVP of Research Services here at Trend Hunter and I get to work with some of the world's top leading brands and help them in their innovation processes.
Featured Ideas
Transitioning Planetary Cups
The Constellation Mug Showcases Different Images as it Heats UpAstronomy-Inspired Products — There is a growing trend for products that incorporate space-themed designs and educational information.River-Perched Homes
The River House in Serbia Sits on a Rock Formation in the Middle of the WaterSecluded Retreats — Creating more unique and secluded retreats in natural environments, such as river houses, provides opportunities for relaxation and escape from urban areas.Chic Reversible Shades
The HAiK w/ KAIBOSH Two-Way Sunglasses are Cleverly ReversibleReversible-Sunglasses — The trend of reversible sunglasses provides both functionality and style for consumers.Black Tie Track Suits
The Traxedo Offers Runners a more Sophisticated Look While JoggingHumorous Activewear — The trend of incorporating humor into athletic clothing offers opportunities for innovative and playful designs.Seasonal Beauty Recipes
The Apple and Pumpkin Pie Spice Lotion is Perfect for FallDIY Beauty Products — The trend of consumers making their own beauty products is driven by a desire for organic and homemade alternatives.8-Bit Gamer Shades
The Pixelated 8-Bit Sunglasses are an Ode to Old School Video GamesRetro-Inspired Fashion — Disruptive innovation opportunity: Create a line of clothing and accessories that pay homage to classic video games and appeal to nostalgia-driven consumers.Colorfully Illuminated Timepieces
These Divers GID Watches Glow-in-the-Dark and are Water-ProofGlow-in-the-Dark Technology — Disruptive innovation opportunity: Develop new applications for glow-in-the-dark technology in various industries such as safety equipment, outdoor gear, and medical devices.Artistic Outdoor Furnishings
These Deck Chairs from Artware Editions Feature a Variety of ArtistsArtistic Outdoor Furnishings — These deck chairs offer homeowners the chance to infuse designs by acclaimed artists into their everyday outdoor furnishings, creating opportunities for unique and personalized outdoor decor.Excessively Enormous Java Mugs
The World's Largest Coffee Cup is Perfect for Java DrinkersNovelty Home Decor — Disruptive innovation opportunity: Create oversized versions of everyday items for novelty purposes.Contemporary Kid Clubhouses
This Minimalist Outdoor Playhouse is Perfect for Design-Savvy KidsMinimalist Kids Clubhouses — The trend of minimalist kids clubhouses combines sleek architectural designs with realistic interior features, creating a modern and stylish play area for children.Imaginative DIY Monster Kits
Dr. Lakra's Mutant Laboratory Lets You Create a Creepy CreatureCustomizable DIY Monster Kits — The rise of customizable DIY monster kits allows individuals to tap into their creativity and design unique and personalized creatures.Sleek Waterproof Sneakers
These All-Weather Kicks Keep You Looking Hip While Staying DryWaterproof Sneakers — Opportunity for brands to create stylish and functional footwear that can withstand any weather conditions.Q&A with Tana
What is unique that's not in your bio?
I have a Specialist Degree in Philosophy and Political Science from the University of Toronto.
What's your favorite accomplishment?
Getting the chance to work with some of the biggest brands out there to help push their innovation strategy and prototype new ideas.
How do you define cool?
Elements that are on the fringe.
What is your secret to uncovering trends?
Looking outside the bubble. Diving into adjacent industries or looking at categories no one else is looking at is often the best bet for finding ideas that are new and emerging.
What do you enjoy most about Trend Hunter?
The community. Working at Trend Hunter not only allowed me to enhance my skills in writing and client communication, but it also allowed me the opportunity to interact with the most creative people around!
What is your favorite trend?
The use of NFTs and Metaverse expansion in marketing and branding initiatives.
What are your tips for writing a juicy post?
A bit of humor goes a long way.
How do you reset to be creative?
A good cup of coffee always gets me on track :)
What inspires or excites you?
Inspiration can come from anywhere or anyone.