A graduate from the University of Toronto, I've learned that you really have to go after what you love to do, not what people 'think' you should do. I love to spend time with friends and family and absolutely love people with a sense of humor. I have an affinity for reality TV and can watch YouTube videos for hours on end.
I'm currently the Director of Research Services here at Trend Hunter and I get to work with some of the world's top leading brands and help them in their innovation processes.
What is unique that's not in your bio?
I have a Specialist Degree in Philosophy and Political Science.
What's your favorite accomplishment?
Getting the chance to work with some of the biggest brands out there to help push their innovation strategy and prototype new ideas.
What is your secret to uncovering trends?
Looking outside the bubble. Diving into adjacent industries or looking at categories no one else is looking at is often the best bet for finding ideas that are new and emerging.
What do you enjoy most about Trend Hunter?
The community. Working at Trend Hunter not only allowed me to enhance my skills in writing and client communication, but it also allowed me the opportunity to interact with the most creative and humorous people around!
What is your favorite trend?
Ephemeral marketing. Especially the use of Snapchat for connecting with consumers.
What are your tips for writing a juicy post?
A bit of humor goes a long way.
How do you reset to be creative?
What inspires or excites you?
Inspiration can come from anywhere or anyone.