There were a lot of characters in Game of Thrones season three that didn't make it to season four, but unfortunately, the terrible tyrant King Joffrey was not one of them—but that's where the 'Bring Down the King' campaign comes in.
To the frustration of fans, it seems like the death of Joffrey will never come, but New Zealand's DDB agency made it feel at least a little bit closer. A giant 22' statue of the boy king was erected and each tweet containing #BringTheKingDown brought an old fashioned system of rope and gears brought the statue that much closer to falling over.
As the statue got closer and closer to being pulled from its platform, a huge gathering of Game of Thrones fans came to watch the spectacle, which happened right around the time of the season four premiere.
Key Themes Behind This Trend
- Interactive Fan Campaigns
- Creating interactive campaigns that engage fans through social media can generate buzz and excitement for a television show or movie.
- Crowdsourced Spectacles
- Organizing crowdsourced events that involve a large gathering of fans can create an immersive and memorable experience.
- Social Media Activation
- Leveraging social media platforms to activate fans and encourage participation in promotional activities can enhance brand awareness and engagement.
Where This Applies
- Entertainment
- The entertainment industry can utilize interactive fan campaigns to enhance the marketing and promotion of movies, TV shows, and events.
- Advertising and Marketing
- The advertising and marketing industry can help develop and execute creative campaigns that leverage social media to engage audiences and generate buzz.
- Event Planning
- Event planning professionals can organize crowdsourced spectacles to create unique and memorable experiences for fans and attendees.
