Playwright-Themed Textural Fashion

The Fall of Aristocracy by ANOWHEREMAN Prepares for FW21

Taiwanese fashion label ANOWHEREMAN introduces the Fall of Aristocracy collection designed for the Fall/Winter 2021 season. The brand delivers a slew of sleek looks that are elegant, full of textural looks, and it is all inspired by the classic play known as 'The Cherry Orchard.'

It is written by Russian playwright Anton Chekhov, set in 20th century Russia. This was a time that the country was experiencing many socio-economic shifts as the middle class rose, the aristocracy fell, and the abolition of serfdom. In terms of fashion designs, there are modern shapes that are made to be oversized, created using intricate fabrication. This includes jacquard wool fabrication along with knitwear, all of which are done in an autumn-themed color palette.

Image Credit: Wen Jun Fu, ANOWHEREMAN

Textural Fashion
Opportunity for innovative fabric development and testing technology to enable producing more sophisticated, layered and complex textures.
Literature-inspired Fashion
Opportunity to integrate classy literature and history into modern fashion designs and to revive cultural heritage.
Oversized Shapes
Opportunity for tailoring firms to explore new techniques of deliberately creating more relaxed and comfortable clothing while still maintaining an elevated look.

Industries Being Reshaped

Fashion Design
The fashion industry has the opportunity to inspire trendsetters and enthusiasts with unique designs that are influenced by literature and history.
Fabric Manufacturing
Exploring innovative ways to create unique and complex textures for clothing can differentiate fabric manufacturers from their competition.
Craftsmanship
While most clothing is mass-produced, creating bespoke pieces, or utilizing unique tailoring methods can offer artisans new opportunities in the market.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 7%
Freshness 11%