Namespace Turned a Modern Cultural Phenomenon into a Collectible
Laura McQuarrie — August 9, 2022 — Lifestyle
References: kickstarter & prnewswire
Namespace is injecting a sense of fun into the collectible landscape with a Kickstarter campaign that introduces ".75-inch action figures are based on the modern cultural phenomenon of the vocal, privileged Karen and her customer service counterpart, Joe the Manager." These action figures draw inspiration from everyday life and the characters are ones that people can relate to, whether they recognize them from their own lives or see them on social media.
Namespace sees that these characters embody qualities that everybody can be guilty of, so they can "help us keep our inner Karens and Joes in check." These characters aim to inspire positive change and tolerance and now that both have been fully prototyped, they're ready to be brought to life with the support of backers.
Namespace sees that these characters embody qualities that everybody can be guilty of, so they can "help us keep our inner Karens and Joes in check." These characters aim to inspire positive change and tolerance and now that both have been fully prototyped, they're ready to be brought to life with the support of backers.
Trend Themes
1. Collectible Action Figures - The trend of creating collectible action figures based on modern cultural phenomena like vocal, privileged Karens and customer service counterpart, Joe the Manager presents an opportunity for innovative companies to connect with younger consumers.
2. Humorous Take on Contemporary Issues - Humorous takes on contemporary issues and the creation of action figures to positively shape behavior presents a trend that innovative companies can leverage to appeal to younger audiences and drive social change.
3. Crowdfunding Campaigns for Niche Products - The success of niche Kickstarter campaigns like Namespace's angry customer action figures presents a trend that innovative entrepreneurs can leverage when seeking funding for particularly unique or niche products.
Industry Implications
1. Toy Industry - The toy industry is presented with an opportunity to create new and unique action figures based on modern cultural issues like the vocal, privileged Karens and customer service counterpart, Joe the Manager.
2. Marketing and Advertising Industry - The marketing and advertising industry has the opportunity to leverage the trend of using humorous takes on contemporary issues to appeal to younger audiences and drive social change.
3. Crowdfunding Industry - The crowdfunding industry has an opportunity to support entrepreneurs looking to create unique and niche products like Namespace's angry customer action figures.
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