HBO collaborated with experiential marketing firm Relevent and creative studio Framestore (a company largely responsible for the visual effects in the Oscar award-winning film Gravity), to create a Game of Thrones Oculus Rift experience for SXSW. It will be touring through Rio de Janeiro, Toronto, Belfast and Oslo.
The exhibit, which is titled 'Ascend the Wall,' allows fans of the show the opportunity to scale the massive ice wall. The Oculus Rift headset, headphones and physical effects, such as shaking and gale-force winds, are used to further authenticate the already-exhilarating experience.
This exhibit, and others similar to it, signal what the future of entertainment will look like. Immersive experiences are another way to tell a story.
Why This Trend Is Growing
- Immersive Experiences
- Creating immersive experiences is a disruptive innovation opportunity for the entertainment industry.
- Augmented Reality
- Leveraging augmented reality technology can revolutionize the way people engage with entertainment content.
- Experiential Marketing
- Using experiential marketing tactics like the Game of Thrones Oculus Rift experience can captivate audiences and drive brand engagement.
Industries Being Reshaped
- Entertainment
- The entertainment industry can embrace immersive experiences to offer new and exciting ways for audiences to consume content.
- Technology
- The technology industry has the potential to develop innovative augmented reality platforms that enhance entertainment experiences.
- Marketing
- The marketing industry can leverage experiential marketing strategies to create memorable brand experiences and forge deeper connections with customers.
