The GetGlue App and Showtime cable network are collaborating on a social media promotion that will win fans some DVDs of their favorite TV series.
As part of the promotion starting Sunday January 9, 2011, GetGlue users will be able to check into live episodes of shows like Californication and Dexter. Fans with higher check-in activity will qualify to win free DVDs of that TV series. The GetGlue App and Showtime collab is a great social media deal to reward their fans and get people buzzing about the latest shows.
What's Driving This Trend
- Social TV
- Opportunity for streaming and social media platforms to collaborate on promotions that encourage audience engagement.
- Gamification
- Opportunity for entertainment industries to incentivize consumer behavior and loyalty through contests and rewards.
- Data Analytics
- Opportunity for companies to gather consumer data through interactive promotions and personalize their marketing efforts.
Who This Affects Most
- Streaming Services
- Opportunity for streaming platforms to increase user engagement through interactive social media promotions.
- TV Networks
- Opportunity for networks to increase viewership and engagement through collaborations with social media platforms.
- Marketing Agencies
- Opportunity for agencies to leverage consumer data gathered through interactive promotions to deliver personalized campaigns.
