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19 Interactive Movie Promotions

From Location-Based Movie Promos to Interactive Movie Previews

— September 11, 2014 — Marketing
Interactive movie promotions are an excellent way to make consumers and moviegoers feel like they are a part of the product or contributors to the experience, allowing for a stronger bond.

There are a number of ways to make movie promotions more interactive, and more than just a one-way stream of information from movie promoter to moviegoer. Technology has made it possible to create spectacular promotional billboards and multimedia elements that draw people into the movie rather than passively look at a poster about it.

The advent of social media has also allowed for a whole new level of creativity when promoting movies. Social media has given influential social media users a voice that promoters are obliged to listen to, making them feel like a part of the process.

Interactive movie promotions are the way forward, and the growth of technology and the limitless creativity of promoters means the sky is the limit for how far you can take them.
5.5
Score
Popularity
Activity
Freshness
18
Epic Space Movie Contests
Epic Space Movie Contests
Supporting Star Wars: Force for Change Could Land You a Star Wars Role
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17
Interactive Movie Previews
Interactive Movie Previews
The 'Scott Pilgrim vs. the World' Trailer is a Classic Video Game
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16
Augmented Movie Posters
Augmented Movie Posters
This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
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15
Movie Trailer Scavenger Hunts
Movie Trailer Scavenger Hunts
The New Campaign for the Dark Knight Rises is Interactive
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14
Peer-to-Peer Movie Premieres
Peer-to-Peer Movie Premieres
Paramount's "The Tunnel" is Set to Premiere on BitTorrent
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13
Movie Streamer Prom Dates
Movie Streamer Prom Dates
Muthana Sweis Asked Netflix to Be His Prom Date, and Netflix Said Yes
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12
Movie-Unlocking Beer Bottles
Movie-Unlocking Beer Bottles
Grolsch's Movie Unlocker Bottles Let You Pay for a Movie with Beer
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11
Location-Based Film Screenings
Location-Based Film Screenings
Volkswagen 'See Film Differently' Campaign Heads to the London Zoo
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10
Fiery Avian Movie Crossovers
Fiery Avian Movie Crossovers
Angry Birds Rio is Now Available for App-Obsessed Fans
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9
Location-Based Movie Promos
Location-Based Movie Promos
SCVNGR 'Eat Pray Love' Challenges Send You On Your Own Sabbatical
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8
Prank Movie Promotions
Prank Movie Promotions
'The Last Exorcism' on Chatroulette is Frighteningly Hilarious
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7
Golden Ticket Movie Promos
Golden Ticket Movie Promos
"The Wackness" Holds Willy Wonka-Style Skunk Giveaway
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6
Cinema Funvertising
Cinema Funvertising
MK2 VoD Service Captures Theater Audience's Attention
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5
Crowdsourced Fast Food Films
Crowdsourced Fast Food Films
McDonald's McBites Contest Encourages People to Create Mini Films
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4
Interactive Beer Films
Interactive Beer Films
The Kokanee 'It's the Movie Out Here' Contest is Making Movie History
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3
Scratch & Sniff Movies
Scratch & Sniff Movies
Moviegoers Experience Smell of Rotten Meat & Dusty Books
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2
Crowdsourced Skit Scripts
Crowdsourced Skit Scripts
Southwest Airlines Solicits Tweets From Passengers for a Twit-Com
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1
Violent Movie Promotions
Violent Movie Promotions
More 'Terminator Salvation' Artwork Hits the Web
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