In the new interactive marketing campaign launched by the Dark Knight Rises ad team, fans were given the task of finding Batman-related graffiti all around the world. Planted for them to locate, fans are to tweet their pictures of their findings and unlock the trailer, piece by piece. Now fully unlocked, the third dramatic trailer is available in its entirety thanks to the diligence of these dedicated fans.
Graffiti of the classic bat representing the vigilante Batman have popped up in Times Square in New York City, India and Australia. The campaign looks to connect fans to the franchise and better engulf them in the Super Hero experience that is set to his theaters this summer.