When you have a film that's all about tornadoes, an augmented reality poster is a strong movie promotion tool that will bring the realism of the plot to life. This ad for the new 'Into the Storm' movie features a screen on the side of the road that reflects a live-feed of the road beyond it. In addition to this, the screen has fun with augmented reality, bringing in swirling tornadoes, crashing cars, lightning strikes and plenty of rain. On the other side of the screen is a flat poster where the camera is embedded, also promoting the movie with a more traditional style of poster.
If this augmented reality ad happens to look familiar, it's because it makes use of AdShel, which is also used in the 'Unbelievable Bus Shelter' by Pepsi Max.