Fans of the classic horror movie 'An American Werewolf in London' are getting a chance to immerse themselves fully in the movie by watching the film at one of the key locations from the flick. The Volkswagen 'See Film Differently' campaign is screening John Landis' cult favorite at the London Zoo, where the werewolf awakes after his first attacks.
The Volkswagen 'See Film Differently' campaign event will feature a tour of the film’s location, an exhibition of original props and key photographic stills from the movie, and appearances from talent and personalities linked to this iconic film.
Why This Trend Is Growing
- Location-based Film Screenings
- Opportunity to create immersive film experiences by screening movies at key locations from the film.
Industries Being Reshaped
- Film
- Film industry can capitalize on location-based screenings to enhance audience engagement.
- Tourism
- Tourism industry can attract movie enthusiasts by offering location-based film experiences.
- Experiential Marketing
- Experiential marketing industry can leverage location-based screenings to create unique brand experiences.
