Modern advertising is getting innovative as Windows Live Messenger, Universal Pictures and MK2 join forces to engage audiences.
MK2, one of the largest cinema chains in Europe, collaborates with corporate advertisers to provide thrilling and hilarious interactivity to its theaters.
MK2’s MSN chat window appearance is the latest attempt by advertisers to connect with viewers by employing interaction. In 2007 MSNBC.com introduced the first audience participatory video game concept, CrowdGaming. And back in 2006, Fiat and Ad agency AgenciaClick created the first interactive movie theater experience ever to promote the "The Fiat Idea Adventure."
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