DDB campaigns come from one of advertising's most epic agencies. DDB or Doyle, Dan and Bernbach is an agency whose origins are similar to Mad Men's SDCP.
DDB was founded in Manhattan in 1949 and played a key part in the 1960s advertising heyday. More than 50 years later, DDB campaigns are still an exciting sight to see. From perverted playthings to endless McDonald's ads, DDB campaigns never disappoint.
Implications - Customers are attracted to more than just an attractive image when looking at advertisements. Designs that feature an element of shock are more appealing than those which simply present the idea in a straightforward way. Companies trying to attract more shoppers could develop their items with this in mind.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 91%
Freshness 8%
