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The Mini Chupa Chups Campaign by DDB Paris is Adorable

 - Nov 29, 2010   Updated: Jun 14 2011
References: chupachups & adsoftheworld
This Mini Chupa Chups campaign is definitely going to attract some attention. The concept behind these print ads is simple, yet totally effective. Mini Chupa Chups are delicious, fun and tiny. The campaign shows dolls and action figures enjoying these lovely lollipops with large, luminous smiles on their faces.

Check out the featured photos above to see the Mini Chupa Chups campaign for yourself.

Implications - There are certain iconic products in the industry that have developed a strong public image and reputation. While it may be futile for companies to try to replace such products, they can benefit from incorporating them into their own concepts. Businesses will benefit by collaborating with other organizations or companies that are positively perceived by consumers.