Sky TV sure knows how to promote its 'Girl Racers' reality series.
The ads embrace the fact that this show combines two of every straight man's dreams: girls and cars! Zooming in on breasts, the ads use copies such as: â€œDual Airbags,â€ â€œThought provoking television,â€ and â€œApparently there are cars in it.â€
The ads were created by DDB New Zealand with executive creative director Toby Talbot, art director James Tucker and the witty copies by Simon Vicars.
Implications - Through the use of not one, but eight stunning models, this sarcastic boobvertising makes a huge impact with implants. If you too are waiting to find out who New Zealand's next Girl Racer is, this is one campaign worth checking out.
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