'Sense It' for Anthon Berg

 - Dec 1, 2008
References: toms.dk & ricecandy.org
"Sense It," the new ad campaign for Danish chocolate manufacturer Anthon Berg is a sensation for your eyes. In the commercial, a bored-looking girl snaps a square of the candy and bites into it. Her lips immediately flush with a wash of pink and her world takes off in a swirling explosion of fuchsia, purple and red.

The ad is not without controversy, however. I did run across a copy of the video with a comment suggesting that the circle of three women swimming out from the silk sheets was actually a subliminal message to Muslim women that they are not free.

I think the commercial is a fabulously creative and colorful delight to watch. It's an ad for fine chocolate, that's all. Enjoy!

The commercial was created for Berg by DDB advertising agency in Denmark.