Elsa Blaine
Assistant Buyer
Ontario Canada · Member since Mar 2008
1,086Published Articles
1.4MArticle Views
Graduate of Industrial & Landscape Design. Now working as an Assistant Buyer. I have a passion for the well designed and edgy and I'm finding my trends are highly based on visual aesthetics. I've also always loved advertising, in print and on television. My sense of humour and outlook on the world is sometimes up for debate.
Featured Ideas
Police Supercars
Italy's Polizia Get 560 HP LamborghiniHigh-Speed Pursuit Vehicles — The development and adoption of high-performance vehicles specifically designed for law enforcement purposes present opportunities for the improvement of police capabilities in chasing criminals.Shopping Dogs to Sell Pet Food
Eukanuba 'Fetch' Ad CampaignAnimal-Inclusive Advertising — Opportunity for brands to incorporate animals in their advertising campaigns to attract attention and create emotional connections with consumers.Fishnet Fashion Frenzy
Jean Paul Gaultier Fall '09 RTW Has Lots of "Windows on the Skin"Fishnet Fashion — Disruptive innovation opportunity: Develop environmentally-friendly and sustainable materials for fishnet fashion products.Botanical Shoes
Shoe Fleur, A Footwear FantasyFloral Fashion — The trend of incorporating plant and flower elements into fashion, such as shoes and accessories, opens up opportunities for innovative and eco-conscious design.Bringing Back the Fanny Pack
Modern Bum BagsModern Fanny Packs — Disruptive innovation opportunities exist for fashion companies who make stylish, practical, and eco-friendly fanny packs with buckles and studs made from materials like organic leather and denim.Superhero Accessories
Fringe Cuffs, Riveted Belts & Lace Dresses by Bec & BridgeSuperhero Accessories — The latest collection by Bec & Bridge features superhero-styled accessories, creating opportunities for disruptive innovation in the fashion industry.Luggage Gardens
The ‘Kibako' Green TrunkIndoor Gardens — Creating trunks and luggage which house miniature indoor gardens using specialized light and water collection system.Hotels on Stilts
Angsana's InOcean Villas are Island-Free Vacations in the MaldivesIsland-free Hotels — Opportunities for creating luxurious isolated vacation homes with various amenities on stilts in the mid-ocean.Shape Memory Golf Caddies
Flexible, Ground-Gripping ‘Soft Buggy' Keeps Up On Any GreenShape Memory Golf Caddies — Developing golf carts made from shape memory alloy materials can increase stability and convenience on any terrain.Sling Hammocks
The SossesoDual-Purpose Outdoor Furniture — Opportunity for creating multifunctional furniture designs that provide convenience and versatility.Body Painted Pilots
Air New Zealand Has 'Nothing to Hide' in New Ad CampaignBody Paint Advertising — Using body painting in advertising campaigns allows for unique and attention-grabbing visuals.Feline Twitter Stars
Sockington the Cat has Over Half a Million FollowersPet Influencers — Opportunity for businesses to collaborate with pet influencers to target a large and engaged audience.Q&A with Elsa
What is unique that's not in your bio?
I have seen 13 Grateful Dead shows, travelled in a '75 Dodge van with a 'turtle top' for 2-1/2 months and used to care for tropical plants in offices for a living. The van? Poor thing met with a dramatic end in a barn fire.
What's your favorite accomplishment?
Surviving through breast cancer surgery and treatment. 3 years and counting!
How do you define cool?
Most things that I am not.
What is your secret to uncovering trends?
I let the images guide me. I try to avoid reading into details already exposed and allow my visual inspiration to reveal the undiscovered trend.
What do you enjoy most about Trend Hunter?
It's a common theme with Trend Hunters - the freedom to write about whatever grabs me at the moment.
What is your favorite trend?
I love writing fashion trends the most. It's my virtual life of glamour. My favorite current fashion look is anything with fringes and layers. I love the 'Fringed' Lily Donaldson video for Vogue. It's so fun and makes me want to dance.
What are your tips for writing a juicy post?
Create excitement through your own enthusiasm of the discovery.
How do you reset to be creative?
Leafing through glossy monthly magazines. They may be a few weeks behind but the photos are often stunning and inspirational.
What inspires or excites you?
It's all about the visual to me. Music with incredible drum beats come a close second.
Predict something awesome for 2020?
Many, many more woman world leaders.