Exclusive Alexandre Herchcovitch Clutches Create Serious Buzz
Elsa Blaine — February 23, 2011 — Luxury
Brazilian fashion designer Alexandre Herchcovitch’s faux lava rock handbags were a big hit during his recent runway show in Sao Paulo. Alexandre Herchovitch created the 8 exclusive multi-toned bags specifically as accessories for his shows, and had not intended to offer them for sale.
Regardless, AHAlife are offering the one-of-a-kind Alexandre Herchcovitch clutches in an ingenious marketing tactic. Imagine owning a designer original that only 8 other people will own. This genius Alexandre Herchovitch offer is one part couture opportunity, and one part genius PR strategy.
Regardless, AHAlife are offering the one-of-a-kind Alexandre Herchcovitch clutches in an ingenious marketing tactic. Imagine owning a designer original that only 8 other people will own. This genius Alexandre Herchovitch offer is one part couture opportunity, and one part genius PR strategy.
Trend Themes
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Limited Edition Fashion — Creating exclusive, limited edition fashion products can generate buzz and demand.
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Faux Natural Materials — The use of faux materials in fashion, such as faux lava rock, can offer a sustainable yet fashionable alternative to traditional materials.
Industry Implications
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Fashion — Fashion brands can benefit from creating limited edition products and using innovative marketing tactics to create buzz and demand.
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Sustainable Fashion — The use of faux materials in sustainable fashion can provide a fashionable alternative to traditional materials that have a negative impact on the environment.
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PR and Marketing — PR and marketing professionals can learn from innovative strategies, such as offering limited edition products, to create buzz and engagement for their clients.
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