Chanel Runway Accessory Packaging Given the Lagerfeld Touch

 - Mar 12, 2009
References: style
Clamshell packaging has gone couture in the hands of Karl Lagerfeld. The transparent handbag securely and visibly holds all your Chanel basics; a purse, sunglasses, iPod, fragrance and cosmetics, nicely embossed with the fashion house’s interlocking double ‘C’ logo.

The accessory packages, which can be worn over the shoulder with a chic chain strap or held by the centered handle, were shown in two shades of pink and classic black.

Not only is Lagerfeld a fashion design superstar, he is truly a marketing icon.