Clamshell packaging has gone couture in the hands of Karl Lagerfeld. The transparent handbag securely and visibly holds all your Chanel basics; a purse, sunglasses, iPod, fragrance and cosmetics, nicely embossed with the fashion house’s interlocking double ‘C’ logo.
The accessory packages, which can be worn over the shoulder with a chic chain strap or held by the centered handle, were shown in two shades of pink and classic black.
Not only is Lagerfeld a fashion design superstar, he is truly a marketing icon.
Couture Clamshell Handbags
More Stats +/-
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Chanel Runway Accessory Packaging Given the Lagerfeld Touch
- By: Elsa BlaineMar 12, 2009