Eukanuba employed five talented dogs for their charming ‘Fetch’ ad campaign. The pups were trained to proudly carry the dog food bags in their mouths through a busy shopping mall as if they had just purchased their favorite kibble.
The Eukanuba brand contains Omega 3 and 6 which are said to increase brain development--hence the smart dogs shopping for their own dinner.
As you can see from the responses of the people in the mall, the campaign was a success at getting attention. The dogs are so cute making their way through the crowds, carrying out their mission.
The promotion was created by Saatchi & Saatchi of Johannesburg, South Africa.
Eukanuba 'Fetch' Ad Campaign
Elsa Blaine — April 26, 2009 — Lifestyle