Elegant Exterior Pockets

Emporio Armani Ultra Chic Answer to the Fanny Pack

Eternally chic fashion house Emporio Armani has revealed the most elegant external pockets ever in their Fall 2011 collection. Designed with a suggestion of the ubiquitous fanny pack, these pouches in black wool are nothing short of classic.

Emporio Armani’s stylish side sacks positioned right at the hip are practical too; keep your cell phone, keys and credit card handy without having to lug around a purse and in the fall, it's a perfect way to keep your hands warm and cozy.

Chic Exterior Pockets
Fashion brands can innovate by creating fashionable and practical exterior pockets to replace purses and wallets.
Hip Pouches as Statement Pieces
Designers can create statement pieces with hip pouches made of unconventional materials and textures.
Revival of 90s Accessories
Fashion brands can capitalize on the nostalgia trend by bringing back 90s accessories such as fanny packs and hip pouches in modern styles.

Who This Affects Most

Fashion
Fashion brands can leverage the trend of elegant exterior pockets to create new product lines and increase sales.
Accessories
Accessory brands can tap into the trend of practical and chic exterior pockets to add value to their existing product offering.
Textile
Textile companies can explore the use of unconventional materials for hip pouches to create unique and sustainable products.
SCORE
1.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 9%
Freshness 8%