Multipurpose Designer Shades

These Chanel Sunglasses Hide a Handy Secret

These stylish Chanel sunglasses are perfect for the red carpet, when your designer handbag is so teeny that a makeup mirror won’t fit. The shade’s uber-fashionable wide arms, which are covered in signature Chanel quilted leather, hide a secret: a wee vanity mirror.

The small fill-up mirror is ideal for lipstick touch-ups and teeth checks for parsley. If lined up correctly with the sun, however, the mirror could act as a handy anti-paparazzi device for celebs wishing to avoid a photographer’s lens. The multi-purpose sunglasses are available in Chanel boutiques for about $740 and come in black, white, wine and brown.

Multipurpose Sunglasses
There is an opportunity for companies to develop multipurpose sunglasses with hidden features to cater to different needs of the consumers beyond eye protection.
Vanity Mirror Accessories
There is potential for companies to develop and innovate vanity mirrors that can be hidden in fashion accessories to cater to personal grooming needs.
Anti-paparazzi Devices
There is potential for companies to innovate anti-paparazzi devices, such as hidden mirrors in sunglasses, to cater to the privacy needs of celebrities and public figures.

Sectors Adopting This

Fashion Accessories
Fashion accessory companies have an opportunity to innovate and create products that cater to multiple needs of consumers.
Personal Grooming
Companies in the personal grooming industry have the opportunity to develop vanity mirrors that can be hidden in everyday fashion accessories.
Photography and Security
Companies in the photography and security industry have an opportunity to innovate new anti-paparazzi devices that cater to the privacy needs of celebrities and public figures.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 28%
Freshness 8%

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