These Brazilian ads for Terra News showcase their grasp on what's new by showing that you can â€œBe The Second To Know,â€ just like the world leaders.
President Barack Obama, Former President George W. Bush and the Dalai Lama are pictured while receiving important news secondhand.
The ads were created by DDB Brasil.
Implications - Satire and political comedy can be powerfully effective in advertisements as long as it focuses on public figures that are easily recognizable. This campaign is a great example of an effort that lampoons well established icons and thus is more likely to resonate with viewers from a varied and diverse number of backgrounds with equal effectiveness and efficiency.