There is a newcomer in town and that newbie's name is the McDonald's McWrap. This clever series of print ads were thought up by the creative minds at DDB advertising agency in Budapest, Hungary alongside creative director Perter Tordai.
Depicting jealous, envious and curious McChicken burgers and fries onlooking this new addition to the family, this McDonald's McWrap is seen basking in attention.
Implications - The fast food industry is looking to supply more than just burgers and fries. Instead of being predictable, many of these chains are adding other types of food so that consumers have more options when they walk in to eat. Being open to change and taking risks on new ideas is beneficial to businesses looking to satisfy consumers with exciting new products.