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99 Examples of Innovative Food Marketing

From Veggie Artwork Ads to Fabric Food Ads

— June 28, 2013 — Marketing
Food marketing has become a critical part of how consumers interact with the food they eat. Because we live in a society that is hyper-infused with countless food ads, branding, commercials and packaging all striving to grab the attention of our growling stomachs, food marketing has become a treacherous field of companies competing against companies to instantly target the stomachs and wallets of busy consumers.

With fast-paced lifestyles, many people barely have a chance to sit at home and cook fresh-made meals. Because of this, brands are using food marketing to promote fast food and quick food fixes that are nutritious, delicious and made almost instantaneously. To convince consumers to choose their food products, brands are using marketing strategies like pop culture references, comedy and unconventional food fusions to do everything they can to grab the consumers attention and make them want to satisfy hunger cravings with their products.
6.8
Score
Popularity
Activity
Freshness
98
Co-Branded Youth Group Chocolate (UPDATE)
Co-Branded Youth Group Chocolate (UPDATE)
TV Spot Promotes Nestle Crunch Girl Scout Candy Bars
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97
Realistic Holiday Struggle Ads
Realistic Holiday Struggle Ads
The Funny Morrisons Christmas Ad Plays on Holiday Stresses
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96
Masculine Diet-Assisting Ads
Masculine Diet-Assisting Ads
Molson Canadian 67 Positions Itself as the Beer for Guys on Diets
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95
Classroom-Inspired Food Ads
Classroom-Inspired Food Ads
McDonald’s Goes Back to the Basics with Chalkboard Menus
<
94
Historic Fusion Food Ads
Historic Fusion Food Ads
The V&A Waterfront 'Master of the Trade Routes' Images Reflect the Past
<
93
Mythical Fast Food Burgers
Mythical Fast Food Burgers
The Olympic Whopper Spec Commercial is Hilarious
<
92
Rice Grain Typography Ads
Rice Grain Typography Ads
The Ciagro Campaign Promotes the Perfect Food Pairings
<
91
Cardboard Robot Food Ads
Cardboard Robot Food Ads
The McDonald's Happy Meal Robot Ad Displays Children's Love for Boxes
<
90
Ice Cream Instagram Ads
Ice Cream Instagram Ads
The Ben & Jerry's Capture Euphoria Campaign Relies on Social Media
<
89
Gross Grooming Commercials
Gross Grooming Commercials
The Listerine 'Mouth vs Life' Ad Shows What Kind of Damage You Lick
<
88
Peace-Encouraging Food Ads
Peace-Encouraging Food Ads
The Recipeace Campaign Promotes Resolving Conflicts Over Meals
<
87
Cult-Mocking Ads
Cult-Mocking Ads
Hacienda Restaurant Stirs Up a Controversy with Kool-Aid Cult Billboards
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86
Urgent Breath Mint Adverts
Urgent Breath Mint Adverts
The Funda Mint Emergency Ads Arrive On-Site on Time
<
85
Frisky Fast Food Billboards
Frisky Fast Food Billboards
These Papaya King May 2011 Ads Have a Cheeky Sense of Humor
<
84
Dizzying Breakfast Food Ads
Dizzying Breakfast Food Ads
This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
<
83
Endearing Fast Food Ads
Endearing Fast Food Ads
The Mcdonald's Apple Tree Ad Uses Animation to Draw You in
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82
Playful Knife Campaigns
Playful Knife Campaigns
The 'Tramontina Pro Made Easy' Ads Compare Cutting to Playing a Game
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81
Veggie Artwork Ads
Veggie Artwork Ads
'Only the Exceptional Last' is the Slogan for the Magimix 2011 Campaign
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80
Caught-In-The-Act Food Ads
Caught-In-The-Act Food Ads
The Donald’s Market Campaign Advocates Vegetables for Trimmer Bod
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79
Subtly Sultry Bun Ads
Subtly Sultry Bun Ads
The BK Whopper Ads are Hilariously Cheeky
<
78
Fast Food Marketing Flops
Fast Food Marketing Flops
McDonald's 'McDStories' Twitter Campaign Backfires
<
77
Crap-Free Food Branding
Crap-Free Food Branding
Dark Igloo's Branding for the Pump Energy Food is Craptastic
<
76
Superhero Fast Food Ads
Superhero Fast Food Ads
McDonald's Happy Meal Ads Get a Heroic Makeover
<
75
Evil Bread Ads
Evil Bread Ads
The 'Princesa Break Free From Guilt' Campaign Features a Frankenstein Theme
<
74
Transforming Candy Campaigns
Transforming Candy Campaigns
Enjoy Strawberry and Pear with these Starburst Flavour Morphs Ads
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73
Fabled Restaurant Campaigns
Fabled Restaurant Campaigns
The Caminho de Casa Print Ads Take a Fairytale Turn
<
72
Cosmic Fruit Ads
Cosmic Fruit Ads
The Criterion Fine Cut Knives Campaign is Out of This World
<
71
Junk Food Ads Targeting Children
Junk Food Ads Targeting Children
Who? Is Upset
<
70
Fresh Fast Food Ads
Fresh Fast Food Ads
The McDonald's Australia 2012 Campaign Plays 'Spot the Difference'
<
69
Eco Smart Cookbooks
Eco Smart Cookbooks
Table Tucker
<
68
Predatory Tea Ads
Predatory Tea Ads
A Campaign for Lipton Ice Tea Shows Customers About to Be Eaten Alive
<
67
Cookie-Inspired Mobiles
Cookie-Inspired Mobiles
The Biscotti TV Phone Fuses Food Packaging with Technology
<
66
Distracted Chocolate-Eating Ads
Distracted Chocolate-Eating Ads
The Milky Way Caramel Campaign Deals in Hilarious Disbelief
<
65
Deadly Food Ads
Deadly Food Ads
The Down to Earth Campaign Urges People to 'Switch to Organic Food While You Can'
<
64
Earth-Loving Flatbread Ads
Earth-Loving Flatbread Ads
The Pizza & Love Global Slice Campaign Feeds the Greater Good
<
63
Chemical-Centric Campaigns
Chemical-Centric Campaigns
'Go Organic' Series by Vanessa Heckman Focuses on Food Warning Labels
<
62
Food Packaging-Weaved Furniture
Food Packaging-Weaved Furniture
Dala by Stephen Burks is an Eco-Friendly Outdoor Collection
<
61
Cigarette-Made Food Ads
Cigarette-Made Food Ads
The Share Air Campaign Hopes to Get Rid of the Stink
<
60
Murderous Food Ads
Murderous Food Ads
The Chief of Police Dinner Gala and DDB, Toronto, Canada Team Up
<
59
Branded Fruit Handouts
Branded Fruit Handouts
This iStore Fresh Apples Campaign Encourages Healthy Purchasing
<
58
Sacrificial Junk Food Ads
Sacrificial Junk Food Ads
Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)
<
57
Mise En Place Marketing
Mise En Place Marketing
Sunlight Dishwashing Liquid '1 TSP Sunlight' Ads Show Culinary Procedure
<
56
Spotlight-Hogging Food
Spotlight-Hogging Food
The McDonald's McWrap is the Newest Addition to the Fast Food Family
<
55
War-Inspired Snack Food Ads
War-Inspired Snack Food Ads
‘Battle of the Beans' Pits Soybeans vs. Jelly Beans
<
54
Vegetable Bicycling Campaigns
Vegetable Bicycling Campaigns
The Braise Local Food Ads Wholly Integrates Green Living
<
53
Vegetarian Food Branding
Vegetarian Food Branding
VEGE by Design Frying Pans
<
52
Groomed Fast Food Ads
Groomed Fast Food Ads
The McDonald's McCafe a.M. p.M. Campaign
<
51
Food-Fighting Ads
Food-Fighting Ads
Saatchi & Saatchi in China's Clever Laundry Detergent Campaign
<
50
Vibrant Donut-Inspired Sneakers
Vibrant Donut-Inspired Sneakers
These Air Max Custom Shoes Take a Cue From Dunkin’ Donuts
<
49
Monkey Business Branding
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
<
48
Iconic Fast Food Ads
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
<
47
Hungry Brain Ads
Hungry Brain Ads
The Penguin 'Jamie's 30 Minute Meals' Campaign Satisfies Two Different Cravings
<
46
Novel Toasted Ads
Novel Toasted Ads
Pat the Baker Sells Bread & Toasts Literature's Finest Writers
<
45
Controversial Junk Food Ads
Controversial Junk Food Ads
The Doritos Super Bowl 2011 Commercial Raises Eyebrows
<
44
Apologetic Fast Food Ads
Apologetic Fast Food Ads
The McDonald's Forgiveness is Never Far Away Campaign is Clever
<
43
Iconic Pop Culture Cupcakes
Iconic Pop Culture Cupcakes
The 'Tattoo Cakes' Feature Commerical Images
<
42
Inflatable Food Campaigns
Inflatable Food Campaigns
The ENO Balloon Ads Lighten the Effects of Indigestion
<
41
Chalkboard Seafood Branding
Chalkboard Seafood Branding
This Tesco Packaging by R Design Feels Like a Trip to the Fishmonger
<
40
Men-as-Meat Commercials
Men-as-Meat Commercials
Applegate Farms' 'What's In Your Hot Dog?' Ads Promote All-Natural Meat
<
39
Burger Brew Campaigns
Burger Brew Campaigns
These Fortune Deli Ads Market More than Cafe Drinks
<
38
Water-Soluble Wrappers
Water-Soluble Wrappers
MonoSol Has Developed Edible and Dissolvable Food Packaging
<
37
Humble Health Food Branding
Humble Health Food Branding
Uten's Simple Packages Emanate a Cute and Delectable Charm
<
36
Sauce Splatter Marketing
Sauce Splatter Marketing
The Vantage Ketchup Campaign Challenges the Permanece of Stains
<
35
Movie Icon Food Ads
Movie Icon Food Ads
The McDonalds 'Come As You Are' Campaign Has Some Familiar Faces
<
34
Instantly Edible Advertising
Instantly Edible Advertising
These Calgary Farmers' Market Ads Serve Up Fresh Food
<
33
Bubble-Wrapped Food Ads
Bubble-Wrapped Food Ads
The Pao de Acucar Campaign Promotes Save Grocery Deliveries
<
32
Non-Dissolving Edible Packaging
Non-Dissolving Edible Packaging
Compost or Eat Your Containers
<
31
Cartoony Baby Food Branding
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
<
30
Seedless Fruit Ads
Seedless Fruit Ads
This Colgate Dental Floss Campaign Eliminates Tricky Pips
<
29
Hearty Food Campaigns
Hearty Food Campaigns
The 'Fresh from the Heart' Ads Request More than Canned Donations
<
28
Fast Food Ad Fails
Fast Food Ad Fails
Pizza Hut Seafood Print Ad Has People Confused
<
27
Crisp Kibble Branding
Crisp Kibble Branding
Crack Dog Food Packaging is Prepared with Sincerity Inside and Out
<
26
Box Lunch Reviews
Box Lunch Reviews
This Happy Meal Infographic Deciphers Food Marketing Aimed at Children
<
25
Sexist Snack Food Marketing
Sexist Snack Food Marketing
How Zotes Sells Sunflower Seeds to Men
<
24
Food Packaging Fashion
Food Packaging Fashion
Katell Gelebart Upcycles Used Packaging into Cool Clothing
<
23
Glam Snacking Socialite Shoots
Glam Snacking Socialite Shoots
The Vogue Turkey June 2012 Editorial Celebrates Candy and Ice Cream
<
22
Artisan Food Packaging
Artisan Food Packaging
Axfood Products Sport Wrappers Featuring Traditional Baking Methods
<
21
Bare Bones Meal Branding
Bare Bones Meal Branding
The Good Food Packaging is as Simple as the Product's Ingredients
<
20
Candid Seafood Branding
Candid Seafood Branding
The Fresh Fish Pack Concept Represents its Contents Honestly
<
19
Burgeoning Plant Food Branding
Burgeoning Plant Food Branding
Root Fertilizer Packaging is Naturally Endearing
<
18
Food-Shaped Sack Ads
Food-Shaped Sack Ads
This Koroplast Bags Campaign Markets Tailor-Made Satchels
<
17
Junkfood Passion
Junkfood Passion
Carl's Jr. ‘Hot Chicks Eating Burgers' Contest Wants Your Juicy
<
16
Kung Fu Fast Food Branding
Kung Fu Fast Food Branding
Bruce Lee is Restaurant's Mascot
<
15
Fat Erasing Ads
Fat Erasing Ads
The 100 Rokiv Weight Loss Clinic Campaign Encourages Healthy Food Options
<
14
Doodled Food Branding
Doodled Food Branding
Koel Fresh Packaging is Infused with a Playful Palate of Creativity
<
13
Irresistible Human Raindrops
Irresistible Human Raindrops
These Spoleto Italian Fast Food Ads Feed Your Fantasies
<
12
Inflated Food Branding
Inflated Food Branding
Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color
<
11
Food-Shaped Animal Ads
Food-Shaped Animal Ads
The LifeBuoy Hand Wash Ad Campaign Shows 'You Eat What Your Touch'
<
10
Bonehead Biscuit Branding
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
<
9
Fast Food-Inspired Branding
Fast Food-Inspired Branding
Breadedescalope Cooks Up a New 'Grow to Go' Identity for Wildwuchs
<
8
Fresh Processed Food Ads
Fresh Processed Food Ads
The Dallas Farmers Market Campaign Transforms Burgers into Vegetables
<
7
Fabric Food Ads
Fabric Food Ads
The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion
<
6
Fast Food Packaging Makeovers
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
<
5
Butt-Kicking Healthy Food Ads
Butt-Kicking Healthy Food Ads
The Elige Vivir Sano Campaign Urges People to Exercise Will Power
<
4
Personified Food Ads
Personified Food Ads
The Bosch Electric Food Chopper Will Make Your Veggies Scream
<
3
Efficient Edible Packaging
Efficient Edible Packaging
The David Edwards WikiCells Food Technology is Revolutionary
<
2
Artful Fast-Food Packaging
Artful Fast-Food Packaging
These Painted French Fry Containers Reference Pop Culture Iconography
<
1
Fast Food Ad Fails
Fast Food Ad Fails
Fast Food: Ads vs Reality is a Tasty Expose of Misleading Marketing
<