Food marketing has become a critical part of how consumers interact with the food they eat. Because we live in a society that is hyper-infused with countless food ads, branding, commercials and packaging all striving to grab the attention of our growling stomachs, food marketing has become a treacherous field of companies competing against companies to instantly target the stomachs and wallets of busy consumers.
With fast-paced lifestyles, many people barely have a chance to sit at home and cook fresh-made meals. Because of this, brands are using food marketing to promote fast food and quick food fixes that are nutritious, delicious and made almost instantaneously. To convince consumers to choose their food products, brands are using marketing strategies like pop culture references, comedy and unconventional food fusions to do everything they can to grab the consumers attention and make them want to satisfy hunger cravings with their products.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
