By using a bun pun, the BK Whopper ads are hilarious in their witty cheekiness. These fast-food ads are getting smarter in their marketing strategies.
"Sexy Buns Deserve a Plus Seat" reads one ad in reference to the new buns that will cover the BK Whopper. Each is distinct, making different jokes and references with the new buns. The posters are entertaining, memorable and the BK Whopper ads are putting bun puns to good use.